Objective
- Themain objective from the client was to directly engage with electric parts and hardware retailers across the country and promote sales of their brands
- The requirement was to run a business linked, points based, long term loyalty program
- To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 400+ Retailers across the country
Approach
The key activities in project execution involved:
- Designing a program to effectively fulfil objectives set by the client
- Configuring an online portal where partners could view and redeem reward points
- Enrolling channel partners and implementing the communication plan
- Designing custom welcome kits for the partners to welcome them into the program
- Creating a foolproof mechanism for digitisation of invoices and tracking partnerwise transactions
- Creation of dashboards for the regional teams to track performance of their partners better
- Building emotional connect through wishes and activities on their important days
- Month-on-month points tracking and partner claim validation
- Helpdesk management and communication with wholesalers via SMS, mailers and tele-calling
- Reward sourcing, warehousing, dispatch and management within agreed timelines
Outcome
The program was a success and the key highlights were as follows:
- Recognition for top retailers and differential rewards for consistent performers
- Effective engagement of channel partners and creation of emotional connect
- Improved growth and profitability via increased sales and aspirational value
- Improvement in “Top-of-Mind” re-call value and increased offtakes from channel partners