The main objective from the client was to create a platform to engage with multi-brand and single brand dealers of mattresses and incentivize them on the business they are generating for the client. To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 2000+ trade network across the country.
Approach:
The key activities in project execution involved:
- Designing a program to effectively fulfill objectives set by the client
- Designing a program logic based on the target achievement level
- Integrating with the client’s system for data updates
- Configuring Email and SMS alerts to the concerned stakeholders with important action points
- Helpdesk management and communication with wholesalers via SMS, mailers and tele-calling
- Reward sourcing, warehousing, dispatch and management within agreed timelines
Outcome:
The program was a success and the key highlights were as follows:
- Recognition for top retailers and differential rewards for consistent performers
- Effective engagement of channel partners and creation of emotional connect
- Improved growth and profitability via increased sales and aspirational value
- Improvement in “Top-of-Mind” re-call value and increased offtakes from channel partners