The main objective from the client was to create a loyalty program for developers who develop new apps on their ecosystem. The project involved setting up a platform to collect information from the developers, verifying the information and disbursing rewards on a periodic basis
Approach
The key activities in project execution involved:
- Developing an online portal where developers could register themselves, upload their documentation and track the payouts
- Creating a dashboard through which the stakeholders could track the performance of developers
- Helpdesk management and communication with retailers via SMS, mailers and tele-calling
- Timely payouts along with necessary tax compliance measure
Outcome
The program was a success and the key highlights were as follows:
- Recognition for top developers and differential rewards for consistent performers
- Improvement in “Top-of-Mind” recall value