Tally has software distribution partners across India. They wanted to create awareness about there GST ready campaign & decided to change the in shop branding across geo network.
Methodology:
- Measurement of all partner outlets across India basis requisition from Tally.
- Sharing recce report with client for artworks adaptation
- Outlet mapping and PJP based hard branding
- Daily Installation plan to client basis which client aligns the partners for installation
- Daily installation reporting with work execution photographs
- Installation using sunboard with vinyl print, Iron Flex boards & one way visions print
Program Highlights:
- Adhering timelines for campaign coverage
- Ensuring same quality of branding across India
- Managing multiple vendors on one hand & being SPoC for client on other
Program Outcome:
- 350 partner outlets covered within 15 days
- 49000 Sqft of branding done in partner outlets
- 40+ towns covered in 15 days