Key objectives of this project was to deploy the PoSM material for campaign awareness offer communication to 1500 locations in 150 towns across India along with merchant's/consumer's awareness about the PhonePe brand. Major activities in project execution were as follows:
Approach
- Aligning visual merchandisers team across 150+ towns to be covered.
- Training of the ground team on new offer communication & brand, material deployment guideline, report capturing through mobile application
- Sorting outlets cluster wise and uploading in online tracking system for report capturing
- Making effective roadmap for VM visit and target assigning to cover all of the locations within the timeline agreed with client
- End to end management of material dispatch from client production site to difference VM hubs across India for the deployment
- Material deployment by ground team and geo tagged report capturing, sharing daily coverage glimpse pictures of deployment.
- Reporting & Validation of the data captured by field team
- End to end Coordination of the entire activity between merchants, client regional team and on ground merchandisers.
Outcome
- 100% TAT adherence and coverage of all of the outlets listed by the client for coverage
- Uniform visibility and deployment as per guideline suggest by client
- Increased consumer/merchant awareness about brand, service & scheme
- Time effective & productive coordination of the activity with 100% involvement of all stake holders
We help brands in PoSM deployment for their new product launches, sales schemes, In shop/outdoor branding & generic campaigns. To know more please connect us through our contact us page.