Arvind Mills is a fashion powerhouse & a denim pioneer that is a trailblazer in advanced material & fashion technology. They wanted to increase their visibility in key markets across India. Channelplay has been selected as the visibility partner for Arvind Mills to increase there retail visibility across outlets.
Approach
- Training field team to enrol retailer for branding space on behalf of Arvind Mills
- Making road map for the field team to do recce across 40+ locations.
- Target assigning & training to the team working on ground for data capturing and presenting the same in a presentations.
- Reporting recce information in a prescribed format to Arvind HO
- Preparing artwork from raw source files and doing adaptation as per guideline received from Arvind Mills
- Aligning multiple regional vendors for branding based, doing branding within specified timeline & to ensure uniform visibility of brand
- Coordination of the entire activity between dealers, client regional sales team and vendors involved for branding.
- Validation of the execution photographs reported by regional vendor partners & reporting the same with Arvind HO
- Reporting of the execution photographs in before – after format to Arvind Mills HO
- Detailed reporting of item wise dealer wise budget consumption
- Sharing glimpse photographs of the daily deployment over the what’s app group & e-mail
Outcome
- Branding execution within specified timeline
- Increased visibility across all prime retailers PAN India
- Precise coordinates of the entire activity
- 100% successful branding execution across all dealerships
- Increased customer/dealers awareness about the brand & products
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