The client is one of the leading automobile manufacturers of the country. The project was the next phase of the campaign described in this case study https://www.channelplay.in/india/resources/case-studies/lucky-draw-campaign-for-automobile-customers
The improvements in this campaign as compared to the previous one were deployment of a custom Mobile Application through which customers could claim their rewards and view the status of their reward deliveries.
Approach
The key activities in project execution were as follows:
- Creation of a Mobile App, web and SMS based system for customers to claim rewards and submit documents
- Contacting the winners and informing them of their rewards and further process
- Coordinating timely documentation and validation
- Getting the winners to pay the requisite gift tax on a few rewards through Demand Drafts
- Handling logistics of rewards up to the last mile in all corners of the country
- Providing multi-channel support for grievance handling
- Ensuring zero leakage pay-outs with audit trails
Outcome
- All the rewards were delivered to the respective winners within time and in full
- Customers had superior experience of taking part in the activity and engaging with the brand
- Higher than benchmark savings were achieved through superior procurement of rewards