Tag Heuer wanted to build customer’s trust by offering uniform prices across all outlets. To ensure this hygiene, mystery shopping was conducted to analyze the Market Operating Price (MOP) and discounting patterns. The other parameters which were evaluated were staff interaction, product knowledge and showroom hygiene.
Approach
The approach adopted to successfully deliver the scope of work was as under:
Outcome
The client was provided with store-wise discounting patterns and store ranking based on various parameters like Sales interaction, Staff standards, product knowledge, discounts offered. Based on the analysis, the client took necessary actions to control the price variation and imparted necessary training to staff to enhance selling skills.