Approach
The key activities in project execution involved:
- Designing a program to effectively fulfil objectives set by the client
- Enrolling Plumbers through local meets
- Defining the milestones and rewards associated with them
- Designing a mechanism through which purchase data of the plumbers could be collected on a regular basis through SMS
- Calculating the incentive due to each electrician basis the points collected and milestones achieved
- Creation of a CRM portal through which the admins could digitise the data
- Procuring and dispatching the rewards due to plumbers each month. Coordinating their delivery via local offices of client
- Conducting periodic lucky draws to keep the plumbers engaged
- Building emotional connect through wishes and activities on their important days
- Helpdesk management and communication with electricians via SMS, and tele-calling
Outcome
The program was a success and the key highlights were as follows:
- Recognition for top plumbers and differential rewards for consistent performers
- Effective engagement of influencers and creation of emotional connect
- Easy to understand and use reward mechanism leading to higher connect with the program
.png "contact us")
