Livpure is market leader in water purifier technology & have 5000 retailer base across India. To ensure the continuous engagement with retailers & channels, Livpure has initiated a VM camapaign across country. Idea was to deploy the PoSM material across outlets & communicate the schemes to retailers.
Methodology:
- POSM supply chain management to across geographies.
- Hiring of field executives across India for the deployment
- Conducting face to face & remote trainings for the communication of deployment guidelines
- Setting up the journey plan for the field team to ensure prominent cities gets covered in the first phase.
- Coordination of the entire activity between Livpure personals and visual merchandisers on field
- Deployment of PoSMs across retailers post pick up of the material from different stock points.
- Capturing & Reporting 4 sides photographs of the outlets through inhouse reporting portal named 1Channel.
- Reporting to client with glimpse photographs & daily coverage excel reports.
- Validation of the final reports shared with Livpure.
Outcome:
- Completion of the phases within stipulated time.
- Visibility of the PoSMs across India as per the prescribed guidelines
- Geo tagging of the stores.
- 100% TAT adherence for PoSM deployment
- Improved Channel engagament.
- Increased brand visibility, scheme communication & service sale.
- Improvement of retail engagement level across geography.
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