Retailer Loyalty Program for Bathroom Product Stores

The main objective from the client was to develop and nurture the trade network of a newly launched brand with independent distribution hierarchy. To do that, the approach was to create a platform to engage with Bathroom products retailers and incentivize them on the business they are generating for the client. The major technological intervention required was to have a sales data collection system with an approval workflow. To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 1000+ Retailers across the country

Approach

The key activities in project execution involved:

• Seamlessly integrating with a mobile app to fetch the details of the Purchases made by the Retailers
• Enabling the Distributors/Dealers to approve the purchases through a web and a mobile app based interface
• Developing an online portal where partners could view and redeem reward points
• Enrolling channel partners and implementing the communication plan
• Publishing daily reports to concerned stakeholders will all the required information
• Configuring Email and SMS alerts to the concerned stakeholders with important action points
• Building emotional connect through wishes and activities on their important days
• Helpdesk management and communication with retailers via SMS, mailers and tele-calling
• Reward sourcing, warehousing, dispatch and management within agreed timelines

Outcome

The program was a success and the key highlights were as follows:

• Recognition for top retailers and differential rewards for consistent performers
• Effective engagement of channel partners and creation of emotional connect
• Improved growth and profitability via increased sales and aspirational value

Improvement in “Top-of-Mind” re-call value and increased offtakes from channel partners