The main objective from the client was to create a loyalty program for retailers which would act as a platform for incentives and communication regarding their products. To do that, the approach was to develop a loyalty rewards program through which the retailers could connect to track their incentive and be clued in regarding the brand. The major technological intervention required was to integrate with the existing Distributor management system to get the transaction data and create a Mobile App interface through which retailers could check their incentives and redeem rewards. To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 4000+ Retailers across the country.
Approach
The key activities in project execution involved:
- Seamlessly integrating with a mobile app to fetch the details of the Purchases made by the Retailers
- Developing an online portal where partners could view and redeem reward points
- Enrolling channel partners and implementing the communication plan
- Creating a dashboard through which the stakeholders could track the performance of retailers
- Building emotional connect through wishes and activities on their important days
- Helpdesk management and communication with retailers via SMS, mailers and tele-calling
- Reward sourcing, warehousing, dispatch and management within agreed timelines
Outcome
The program was a success and the key highlights were as follows:
- Recognition for top retailers and differential rewards for consistent performers
- Improved growth and profitability via increased sales and aspirational value
- Improvement in “Top-of-Mind” re-call value and increased offtakes from channel partners
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