DKT International, a globally renowned non-profit, non-governmental organization, is one of the world’s largest providers of family planning, HIV/AIDS prevention and safe abortion products and services. With a lot of action for them in developing countries, DKT Myanmar was looking for a Sales Force Automation solution to enable its SRs (Sales Representatives) and MRs (Medical Representatives) with a solution which will help them to meet their target in terms of sales volume and area penetration. The client wanted a single platform which can be used to add new retail outlets, take order, view last visit’s order details, view incentive details, capture stock, gather customer feedback, report in-store merchandising activities and capture competition activities. And most importantly they were looking for a web platform with an interactive dashboard and insightful reports for them to monitor retail execution efficiently and to take quick actions.
Approach:
Everything that client was looking for was not available in 1Channel off-the-shelf. Also, the organization structure of DKT where targets were assigned to teams and not to individual sales person brought in additional complexity. But the flexibility and powerful analytics engine available in 1Channel made us confident that we can achieve what client is looking for. It took us four weeks to develop the additional features client was looking for and on fifth week the system was made live after couple of online training sessions with end users. Some of the key steps taken to meet client’s end objective are as follows:
Outcome
With successful implementation of 1Channel solution, SRs and MRs started reporting data from the field without any hassle and client could get complete visibility and insight of its sales operations across vast geography of Myanmar. The team was also motivated to see incentive achievement data on the app which in turn helped in improving the sales number. The key highlights are as follows: