Glossary

What is a Sales Promoter?

A Sales Promoter is a brand's sales representative at a retail store. While the store may employ a number of floor...

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What is Sales Force Automation (SFA) Software?

Sales Force Automation Software, or SFA software is a solution that helps field-based teams do their job more...

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What is a Channel?

In the context of sales & marketing, "the Channel" is the chain of organizations that a product must pass through...

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What is Mystery Shopping?

Mystery Shopping is a process in which a person visits a retail store, restaurant, bank branch or any such location...

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Featured Case Studies