Glossary

What is "In Store VM" ?

In store VM is the process of displaying products, services within retail outlets through available methods of direct &...

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What is an Endcap in retail?

An Endcap is a product/PoSM placement shelf at the end of an aisle in a retail outlet. It is believed that products...

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What is POSM?

POSM (also called POPM or POP) stands for “Point of Sale Materials”. These are advertising materials that are used to...

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What is WOD?

WOD stands for Width of Distribution. It is the number of retail stores that a product is distributed to - which then...

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Featured Case Studies