Beat Plan (also referred as ‘Permanent Journey Plan’) is a day level route plan made for field sales/marketing personnel to make visits to a number of stores at a pre-defined frequency. A Beat Plan defines whom to visit, when to visit, based on company’s priorities on stores category/segment. These visits can be made for the purpose of sales order collection, visual merchandising, etc.
Beat Plans are planned in advance, mostly for a month, to ensure no deviation is there and each of stores gets required visits from company representatives.