Insights

How Mystery Shopping Can Ensure Delightful Customer Experience For an Online-only Brand?

In the context of an online only brand, customer experience refers to how a brand manages to engage its customers across the web. Customer experience describes a customer’s ...

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How Mystery Shopping & Audits Can help Automobile industry in retail?

Creating a distinct shopping experience that motivates customers to choose a particular dealership or service center over the competition is critical. Due to the big-ticket nature...

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How Mystery Shopping & Audit can help the Beauty and Wellness Industry

Beauty and wellness industry is booming now-a-days, owing to rapidly changing lifestyle, global trends and rising disposable income. This industry comprises of Salons, Spas, Gyms,...

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How Mystery Shopping & Audit Can Improve Retail in Electronic Industry

Conducting regular audits at brand retail stores is essential for any business competing in the retail arena. Reporting on retail tactics that have been implemented at various...

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Xiaomi is the largest exclusive brand retail network in India

Samsung, CCD, Dominos, and Bata also feature in the Top 5

New Delhi, India, 4 November 2019 - Channelplay, a leading retail and channel solution provider today announced the...

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How Market Research Can Help Define Merchandising Strategy?

Merchandise Planning is the planning and control of inventories to meet desired sales and product-related objectives. It also includes the planning of the size and assortment of...

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How Mystery Shopping & Audits Can Help Tackle Competition in Retail?

Most of the brands strive to achieve a two-tier objective of higher growth and market share. One of the inputs to achieve either or both of these is by increasing the penetration...

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India’s E-commerce Policy | Voice of Online Sellers

India’s E-Commerce Sector

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How Mystery Shopping & Audits Can Improve Retail of Sanitaryware Brand

With increasing disposable income and exposure to global tastes & trends, consumers have started spending on the bathroom space. As a result, Sanitaryware industry has experienced...

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How a Market Research Agency Can Help Build Distribution Network?

The Indian retail market is predominantly unorganized as organized retail just accounts for close to 10% of country’s annual retail business. All the major industries like FMCG,...

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Featured Case Studies