Insights

Leveraging SFA beyond Sales Management

Sales Force Automation solutions, initially pioneered by a few large FMCG companies, have now caught the imagination of a large number of small and medium enterprises across...

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Building an SFA Success Story Block by Block

If you are an FMCG company, chances are that you have already experimented with a sales force automation solution or are actively considering going down that route. After all,...

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SFA Implementation Health Check - Doing it the Right Way

An SFA implementation is a two way street. Its success requires the commitment of both the client and the solution provider. The right solution provider will not just sell the...

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How to Shortlist Your SFA Partner?

If you are contemplating buying an SFA solution to automate your sales operations, sooner or later you’ll face the dilemma of ‘Whom should I go with?’. With the wave of...

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Featured Case Studies