In many industries, Trade Loyalty Programs have been functional for years now and their execution is more or less taken for granted. Programs are launched, announced and executed...

Post demonetization, one area that has definitely witnessed all round progress is the promotion of cashless instruments in the country. In the domain of loyalty programs which...

With the increasing stability and affordability of mobile devices, the question of whether a sales organization needs SFA solution has been settled. Every sales organization, big...

The biggest make-or-break parameter of any campaign is the perception of the rewards. Not selecting proper rewards will be a sufficient condition for the failure of any program....

Lucky Draw or Sweepstakes campaigns are one of the classic consumer promotion tools utilised across industries. They grab attention of consumers and influence purchase decisions...

One of the most sought after feature in a Sales Force Automation tool is location tracking. It is also a very controversial feature as it invariably faces backlash from the field...

This post covers the additional value that can be provided by the right agency apart from handling the regular operations of a loyalty program.

1. Data Analysis

Loyalty programs...

In the first post of the series we discussed the key operational benefits of running a professionally managed trade loyalty program. In this post we will cover the benefits of...

Loyalty Programs by definition are as old as trade itself. The first tradesman who sold goods to customers would have added some bonus to ensure repeat business which is the core...

Understanding shopper behaviour at the retail store is the key to succeeding in retail. While shopper behaviour is uni-dimensional and straight forward in the cases of high value...