Insights

Field Team Management - Burn the frills and get back to basics.

The biggest complaint I hear from almost all the companies we meet in the course of our business is about the challenge of managing their field sales teams. These teams of TSEs,...

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How Nokia Was The Loser In A Channel Price War

Back in 2007 when we started Channelplay, one of our first projects was an In-Store Promoter Program for Nokia. Back then, Nokia was the giant of the industry with over 70% market...

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Featured Case Studies