Insights

Mystery Shopping - Measuring Need Assessment Skills of Sellers

Most purchases (perhaps barring impulse buys) are made to fulfill a need or to solve a problem. Looking from a broader lens, problems can be of numerous types and deviate heavily...

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Mystery Shopping – Measuring Product Knowledge

The real representative of any brand is the sales person interacting with the customer in the store. A sales person is ultimately responsible for showcasing and demonstrating the...

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Mystery Shopping - Measuring Staff Courteousness

Staff courteousness is one of the crucial elements which are observed in mystery shopping while assessing in-store manpower. Courtesy can be defined as “using accepted, appropriate

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Featured Case Studies