Recently, we did a survey of over 600 in-store sales persons across industries. It turned out that over 80% of sales persons felt that they were inadequately trained. Most...
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Recently, we did a survey of over 600 in-store sales persons across industries. It turned out that over 80% of sales persons felt that they were inadequately trained. Most...
In the area of field operations management, business managers unanimously agree on the importance of capturing and analyzing data to improve efficiency and execution quality. As a...
If we focus on the retailing of high involvement goods, interaction with in-store sales staff is arguably the most pivotal element of the shopper journey. It is also important to...
Evaluating the performance of in-store sales staff is a regular process at most firms. Generally, the objective setting and evaluation is done in such a way that the KPIs and...
If there is any product that didn’t exist couple of decades back but is ubiquitous now, it is the mobile phone. Owing to its high adoption rate, mobile phone industry has seen...
Shopper marketing and retail activation teams are often faced with the question:
How can I improve the Point of sales marketing approach to increase the sell-out at retail? Or,...
For brands that are sold through retail, retail stores are not merely demand fulfillment points. They also serve as brand building and demand generation centres. In Indian...
Crompton is one of the leading consumer companies in India with a 90+ years old brand legacy with 12,000 SKUs, INR 47.5 Bn revenue, and 1800+...
Baroda Global Shared Services is a wholly-owned subsidiary of the Bank of Ba...
A Sixty Two years old adhesives giant entered Indian market in late 2018.
In Indian division they had over 150 Employees, 25 product groups and 130 SKU’s. With the rapid pac...
A Leading manufacturer of ropes and nets that has been there in the market since 1992 and serving various sectors like Marine and Shipping; Fishing and Aquaculture; Agriculture ...
A baby product manufacturing company established in year 1982 with over 150 employees was looking for a new SFA vendor as their basic needs were not getting fulfilled by the exi...
According to the Research and Markets – “The India Snack Market will be more than INR 1B by end of 2024”.
The emerging health trend and changing taste of the millennial's is ...
A global medical product and technology company with presence in over 100 countries throughout the world and leading market positions in wound therapeutics, ostomy care, contine...
The Brand is a global brand in the IT & Computer peripheral industry. The brand is globally recognized across its Industry leading products in cameras & printers besides...
Ambuja Cements Limited is an Indian major cement producing company. With a market capitalization of more than INR 28,000 crores this makes them one of India’s leading cement pro...
Airtel Payments Bank Limited (APBL) is a household name in today’s Digital revolution. Airtel Payments Bank has a strategic advantage over other UPI payment gateways as it offer...
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