Objective
The key objectives of the project were as follows:
Objective
The client, a major player in the highly competitive FMCG segment, approached Channelplay with following objectives in mind:
Objective
Objective
As a pre-launch research, a B2B food delivery start-up wanted conduct concept feasibility survey amongst the corporates based out of Bengaluru.
The objective of the study was to identify the acceptability of a...
Objective:
The imperative for our client was to understand the selling process at their retail outlets which would give them insights into how new consumers were being educated about the use of contact lenses....
Objective
The client is an online wedding aggregator/consulting service with an automated platform to search, compare and book wedding services online. It had partnered with Channelplay with the objective of engaging...
Objective:
Our client relied on its partner’s sales force for selling its software along with partner’s equipment. The challenge was that this indirect sales force was not effectively communicating the software benefits...
Objective
The key objectives of the project were as follows:
Objective
Being a major player in the highly competitive consumer IT segment, the client wanted to improve its in-store sales, brand awareness and brand visibility in markets across the country. For achieving these...
Objective
As India’s leading laptop and desktop brand, client identified the need of penetrating the SME market and capturing its majority market share. Client addressed this market through its Tier III Partners and...
Selling products/services via the B2B segment is important and it is equally important to build a strong customer base when approximately 85% of the business...
Fixture maintenance is an essential aspect of running a successful retail store. Fixtures, such as shelves, racks, and displays, play a vital role in not only attracting ...
In today’s world of technology, everything is getting driven by the use of applications. Even the sales reporting done by brands’ sales executives/in-store promoters is happening at the click of a button through an in-hous...
In the present era, a multi-brand space is a preferred choice for both - the brands and the customers. Brands typically get the advantage of higher footfall than their exclusive stores, and ...
Over the years POSM deployment activity has changed a lot. An activity that was merely known as a poster deployment activity earlier has completely changed its scope and now helping brands with the execution of supplement ...
One of the buzz words in today’s technology world is Artificial Intelligence which enables machines to think and act without any human intervention. One of the most effective way of achieving this is through Machine Le...
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