Case Studies

Aditya Sharma


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Mystery Shopping For An E-Commerce Player

Objective:

To maintain a high level of quality for their online market place in India, where they will not be controlling service operations directly, the company wanted a mechanism to evaluate online sellers for their...

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Seller Acquisition For An Online Marketplace

Objective:

The client had developed an online market place which allowed sellers to setup online presence in a simplified and hassle-free manner. The application gained significant traction in the metros but the client...

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In-Store Product Training

Objective:

To accelerate the popularity and customer awareness about its mobile Operating System (OS), the client wanted to impart detailed product knowledge to the sales promoters via in-store sales training.

The...

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In-Store Fixture Maintenance & Management

Objective

The key objectives of the project were as follows:

  • Conducting in-store fixture maintenance at designated outlets
  • Manpower hiring and management for overall project
  • Reporting as per prescribed format
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Outsourced Sales Team For Software Major

Objective:

Our client wanted to expand its Width-of-Distribution (WOD) in Tier III cities where it faced stiff competition from established players. The challenge was to set-up and manage the secondary sales channel in...

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Channel Loyalty Program For A FMCG Major

Objective

  • Client is a multinational food manufacturing company and is one of the dominant players in the ready-to-eat (RTE) cereal market.
  • With India becoming one of its fastest growing markets, client wanted to...
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Product Assessment For A New Smartphone Variant

Objective

The client wanted to introduce a new product line in smartphones which could provide a more enriching experience in budget pricing. The core objectives of the study were as follows:

Consumer segmentation:...

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Mystery Shopping For A Cinema Brand

Objective

The client partnered with Channelplay to gather information about ground level operations at its outlets through mystery audits. We sourced qualified mystery shoppers and trained them to conduct audits,...

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Seller Acquisition For An Online Gifting Portal

Objective

The client is an online gifting aggregator and provides consumers a convenient platform where they can choose and place orders for various gifting items like cakes, flowers, gifts and snacks. The client wanted...

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Classroom Training For Customer Care Executives

Objective:

To give an excellent after-sales-service experience to its customers, our client identified the need of a training and development program for their customer care center executives so that they could exhibit...

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