Case Studies

Amit Bakshi


Recent Posts

Business Improvement & Expansion Research for an FMCG Company

LG & Co is one of India’s oldest food ingredient manufacturers with a legacy of more than 125 years. The company wanted to conduct market research to drive improvements in its existing markets of operation as well as...

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Mystery Shopping in Education Sector

Timespro is the learning center by Times of India Group which came up with the objective of revolutionizing professional education in India. It's goal is to equip students with the knowledge and specialized expertise to...

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Advertising Campaign Research for a Hospital Chain

Rainbow Hospital, a chain of Paediatric Hospitals, provides infant and maternal healthcare services. The client wanted us to evaluate the reach & effectiveness of one of their regional campaigns which was run by them...

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Customer Care Call Center Benchmarking for an E-commerce Marketplace

The client wanted to evaluate and benchmark the functionality & efficiency of its Customer care helpdesk with major competitors - Amazon & Flipkart. The objective was to measure customers satisfaction on Self Help...

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Service Center Mystery Shopping for a Leading Smartphone Brand

The client operates service centers for smartphone repair and wanted to ensure process compliance across all its centers Pan India. The client wanted Channelplay to conduct mystery shopping to identify whether the...

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Retailer Segmentation for a FMCG Brand

Kohinoor is one of the leading brands in India, mainly known for its best quality Basmati Rice. Having started its glorious journey in 1976, McCormick Kohinoor business has recently launched spices range in select...

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Mystery Shopping for a Hospital Chain

Rainbow Hospital, an Indian Chain of Pediatric Hospitals, focuses on pediatric and maternal healthcare services. Keeping this aim in mind and to continue serving excellence in child care, women care and fertility,...

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Market Research through for a Leading Payment Solutions Provider

SBI Cards wanted to identify improvement areas on Demand as well as Supply side for driving its sales of Credit Cards across major brand outlets (Big Bazaar, Central, Tata Croma, Star Bazaar). The sub-objectives of the...

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Mystery Shopping for a Leading Apparel Brand

Blackberrys wanted to conduct Mystery Shopping in order to drive superior customer experience across all its outlets & drive action, wherever required. They wanted to provide superior service quality, store hygiene and...

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Market Research & Mapping for Vehicle Tracking System

The client wanted us to conduct research to understand the current market scenario, competitive landscape, consumer buying considerations, market gaps & expectations for Vehicle Tracking systems, which would act as an...

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