Case Studies

Amit Bakshi


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Mystery Shopping for a Restaurant Chain

Paradise, a brand known for making famous Hyderabadi biryani and Nizami dishes, aims to offer a relaxed and convenient dining experience to its consumers. In order to achieve this objective mystery audits were conducted...

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Process Benchmarking for an E-commerce Marketplace

The client wanted to conduct mystery shopping exercise on 3 major e-commerce marketplaces - Snapdeal, Flipkart & Amazon. The objective was to understand and benchmark the end-to-end process from Order placement to...

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Mystery Shopping for a Sportswear Brand

Adidas had an objective to maintain high levels of service quality across all its outlets. The aim was to check quality of service, hygiene level and product availability across all the stores. To address this...

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Market Sizing for a Financial Services Company

Vistaar is one of the fastest growing players in India’s MSME finance space with a portfolio of around 1200 Crores. The client wanted to map the size of loan market, loan customer potential as well as its brand...

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Mystery Shopping for a Tyre Brand

Passenger car tyre market in India is characterized by high competition intensity. With no major product differentation among prominent brands, customer experience & service becomes extremely important. With the same...

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MOP Audits for a Sanitaryware Brand

Jaquar group is a leading Indian manufacturer of bath fittings and plumbing products. The objective was to ascertain how Market Operating Price (MOP) varies across Jaquar's retail network vis-à-vis competition, as price...

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Mystery Shopping for a Spa Chain

Elementia Wellness is one of the fastest growing beauty and wellness brands in India. They offer luxury spa and salon services through their segmented brands – Tattva, Vilasa and Unora at hotels & resorts across India....

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Focus Group Study for a Water Purifier Manufacturer

BRITA, a German water purifier manufacturer wanted to launch electronic, multistage filtration systems in the Indian water filtration market & hence wanted to understand Indian consumers on following aspects:

  • Consumer...
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Mystery Shopping for a Playschool Chain

Bachpan is the most penetrated play schools chain with over 1000 schools Pan India. The brand follows high standards of quality & ethics and wants all its branches to religiously follow the same. In order to achieve the...

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Market Research on Vehicle Insurance Adoption Behavior

The client is a US-based Insurance company. They wanted to conduct a consumer research concerning Auto insurance penetration in order to understand the consumer behavior towards insurance adoption and underlying reasons...

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