Case Studies

Amit Bakshi


Recent Posts

Market Survey for Packaged Foods Company

Objective

The client wanted to understand the potential of Ready-to-Cook (RTC) foods segment and hence wanted to undertake a feasibility study on both demand as well as supply side – consumers as well as retailers.

From...

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Mystery Shopping at Car Showrooms

Objective

The client always strives to provide unmatched customer experience in their Showrooms as well as Service Centre. To ensure the same, they wanted to conduct experience mystery audits in order to maintain...

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Service Center Customer Research for Smartphone Brand

Objective

The client wanted to evaluate the performance of its smartphones' service centers in comparison with relevant competitor service centers. The key metrics were decided in agreement with the client and...

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Market Sizing Research for Breakfast Cereals

Objective

The client wanted to enter into breakfast cereals segment with Cornflakes, Chocos, Muesli and Oats product lines. The study was targeted at both consumers and retailers to assess the demand and supply side of...

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Market Entry Strategy for Home Automation Segment

Objective

The client is a provider of end-to-end systems integration and fiber optic solutions for set top-boxes. They wanted to enter into Home Automation market and hence wanted to understand the demand & supply side...

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Business Improvement Research for a Food Retail Company

Objective

The client is a farm-to-fork company having its own breeding farms, hatcheries, cold chain logistics, 100+ fresh meat retail outlets & fried-chicken quick service restaurants. The client wanted to conduct...

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