In-Store Branding For An Automotive Brand

Objective:

Having a consistent and exciting store design can improve shopper experience, add to brand health, and in some cases even become a hard to copy differentiator. Our client sensed the importance of evoking trust and brand experience during shopper visits to their dealer outlets. They partnered with Channelplay for a nation-wide revamp of in-store branding so that all outlets had consistent branding and visual merchandising.

Approach:

To have consistent branding across all stores was a big challenge as store modifications had to be done adhering to the structural constraints. Key highlights of the execution included:

• Documenting as-is outlet layouts and building an online repository of every branding space available at each outlet (along with CAD drawings)
• Project Scale – 250+ outlets to be covered in 20+ cities
• Ready-to-deploy FOS for recce and merchandising in up to Tier-III cities

Outcome:

We revamped the stores keeping in mind all the constraints and smoothly executed the project.

• Adapted master branding artwork in line with the new store layout
• Fabricated and installed elements as per new design and approved specifications
• Online Reporting Portal was setup for project management and consisted of outlet wise branding details along with an approval management system