Objective
Being a quality focused brand, client wanted to partner with an expert who could not only hire the people for them in retail and take care of pay-rolling, but also manage them end-to-end, taking responsibility of activities like daily reporting, sales management, employee management, etc.
Approach
The key activities in project execution were as follows:
- Hiring of project & field teams – A team of 20 recruiters spread across the country hired young passionate promoters from retail industry and fresh graduates to deliver the optimum customers experience
- Online reporting setup - To have smooth and actionable information flow we deployed 1Channel, our in-house sales force automation solution, which ensured real-time data collection and automated reports to respective stakeholders
- QC & promoter knowledge assessment - Automated processes were setup to do quality check of promoter’s grooming and uniform through photos uploaded with attendance, and system driven knowledge assessment was conducted for the promoters
- Program KPI reviews - Weekly and monthly program KPI reviews were conducted with client and other stakeholders to keep a close tab on performance
Outcome
The project successfully met its objectives and the key highlights were as follows:
- Best in class sales drive and results with the help of sales experts managing the program
- Flawless automated reporting system provided real-time actionable data to respective stakeholders
- QC rating improved from 60% to 98% in two months time
- Training requirement along with the results of promoter assessment highlighted on a monthly basis