Quick Service restaurants (QSR) continue to be a significant segment of the Indian Food Service Industry. However, since it is one of the most out there, it is also affected by...

All products usually pass through a lifecycle – introduction, growth, maturity and finally decline. The longevity of each stage depends on the equity of the brand and varies...

Products & services are sold by way of different approaches. In retail segments where there is significant product, price or service delivery differentiation, sales staff focus...

Food service has always been a high potential industry given the rise in consumer disposable incomes and higher occasions of eating out. However, consumers tend to have less...

The Indian retail market is predominantly offline as online retail just accounts for around 5% of overall retail business. Hence, offline retail research becomes extremely...

The Indian retail market is predominantly unorganized as organized retail just accounts for close to 10% of country’s annual retail business. All the major industries like FMCG,...

Real estate is a high consideration purchase – both in terms of value and time invested by customers. For such industries, customer experience is of integral importance which...

Qualitative research delves into consumer’s opinions, beliefs, attitudes, perceptions & experiences on a given subject of interest. A lot of times researchers find themselves in a...

A large proportion of population loves eating out. They love the food and almost visits some restaurant every week. But what if one day you come to know that your favorite...

Qualitative research primarily includes depth interviews and focus group discussions. Qualitative research involves deriving consumer attitudes, opinions & beliefs from responses...