Even if a brand manufactures good products at great prices, a poor after-sales service experience can tarnish its reputation. Most likely, we all have had a poor experience with...

One of the integral elements in defining success of a focus group is careful recruitment of participants. The researcher needs to ensure that certain people are kept out of the...

“In looking for people to hire, look for 3 qualities: Integrity, Intelligence & Energy. And if they don’t have the first, the other two will kill you.” - Warren Buffet

Mystery...

Continuing the previous article on retail location planning, we will further look at some of the more tactical location parameters to be kept in mind when choosing the location of...

Location refers to the general position of a shop — a city district, a neighborhood area, along a major road or secondary Street, or a shopping mall. Site refers to a shop’s...

Service quality is the delivery of excellent or superior service relative to customer expectations. Due to the inherent characteristics of services like intangibility,...

India has been the most talked about startup nation with over 6000 startups added in 2016. And the intriguing question which faces any new business is Market Sizing. It is not...

Inventory audits are conducted to evaluate the physical stock at a warehouse, distributor point or retailer. It gives stock visibility at secondary and tertiary levels, which...

Retail audits provide a review of an organization’s systems, validating their methods & processes. Through audit findings, organizations are able to fix problems and drive...

The success of a focus group depends largely on how good a moderator is and his ability to drive the discussion in the desired manner. The typical duration of a focus group is 60...