Product Research is an integral type of research in new product development. It is typically done to validate an idea or concept before going for full-scale production &...

Retail sector in India is booming and so are the queues in stores. Be it any segment, any city the volumes these stores are managing are increasing day by day. In such a dynamic...

Observational research is a qualitative research method where the target respondent/subject is observed and analysed in their natural/real-world setting. Observational research is...

Today consumers are becoming more selective in their approach of choosing a store to visit. With intense competition in every segment giving rise to increased number of brands &...

Focus Group Discussion (FGD) is a part of exploratory research which involves in-depth discussion to collect information about people’s opinions, beliefs, attitudes & perceptions...

The objective of most primary research studies is to enable decision making, which in turn is entirely dependent on data collected on field. Post defining a right approach for...

Every primary research project includes several integral aspects like problem statement, approach & methodology finalization, field execution, data analysis & finally insight...

Most consumers go through a buying process in making their purchases. Starting with problem recognition, the consumer passes through the stages of information search, evaluation...

Today is the world of “connected consumers”- thanks to multiple channels and devices that have made each aspects of life easier. This development has however also intensified...

Studies have revealed that customers who feel a close connection with a brand are not only more likely to re-purchase the product, but also to buy other items of same brand, to...