Best Practices of Executing a Visibility Audit

We live in a time when it is not enough for brands to be simply available in stores, while other elements associated with its visibility are equally important. Visibility majorly...

Focus Group Discussions vs Depth Interviews

There are variety of methods to conduct qualitative research to help understand consumer’s opinions, beliefs, attitudes & perceptions on a given subject of interest. The most...

Essentials of Segmentation & Targeting

One of the most important marketing decision is to strategize and choose your target market. A pre-step to it is segmenting the market into heterogeneous groups of population...

Analyzing Market Research Data - Forecasting Techniques

Forecasting is the use of historic data to determine the direction of future trends. Forecasting is most commonly used to determine future sales/demand size as well as budget...

Improving Customer Experience Through Better Issue Handling

With good comes bad. And in retail landscape, bad is referred to as Customer Complaints, feedback etc. These complaints help us identify issues and potential problems in our...

Delivering Great Trial Room Experience

Apparel retailing is the second most prominent segment in organized retail after Food & Beverages. One of the most integral elements in Apparel retail is the touch, feel and trail...

Market Research Questionnaire Design Best Practices

A researcher’s ability to design an appropriate measurement scale does not by itself provide guarantee that relevant data will automatically collected. Therefore, understanding...

Helpdesk Audits - Best Practices

A Tele-helpdesk is an investment intended to provide the customer or end user with information and support related to a company's products and services. This can be for a...

Store Aesthetics - Best Practices

In a typical purchase decision process, customers evaluate desired parameters and place certain brands in their consideration set. Once that’s done, a lot of customers visit...

Sampling Techniques: Choosing a Representative Subset of Population

Sampling is one of the very important aspects of market research. From a general perspective, sampling involves selecting a relatively small number of elements (characteristics)...