Insights

Managing In-Store Sales operations using SFA Solution

Whenever we talk about Sales Force Automation solution, we mostly refer to tracking of Channel Sales or Visual Merchandising operations executed by the roaming field-force....

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Managing Trade Schemes using Sales Force Automation (SFA) Solution

Trade promotions or schemes are very important component of sales & distribution ecosystems, especially for FMCG companies. While the schemes can be run for different stakeholders...

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Employee Engagement using Sales Force Automation Solution

No one will deny the fact that the first perception your sales team forms once an SFA solution is implemented is that they are going to be tracked and monitored even if that’s not...

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Tracking on-Shelf Availability using Sales Force Automation

Importance of shelf presence of your products in retail outlets doesn’t need much explanation, at least for fast moving consumer goods. Those which are visible to customers will...

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Importance of Capturing Un-structured / ad-hoc Data Using SFA

When you are planning to roll-out a Sales Force Automation solution to monitor retail execution of your brand(s), you are more or less sure about the activities of the sales team...

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Measuring ROI of your Sales Force Automation Implementation

Over last few years, implementing Sales Force Automation (SFA) for the field sales or merchandising team has become so common across different industries that it hardly needs any...

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How to Improve Adoption of Your SFA Implementation

For decades, SFA implementations have had a higher failure rate than most other types of enterprise software. As per some leading industry research analysts, the failure rate is...

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Five Reasons Why Your SFA Implementation May Fail

 Importance of a Sales Force Automation solution in any sales organization is no longer a topic to be debated on. Be it a large team or a smaller one, companies have either...

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Featured Case Studies