Studies have revealed that customers who feel a close connection with a brand are not only more likely to re-purchase the product, but also to buy other items of same brand, to refer the brand to others and to even resist the lure of competitors’ price cuts. Today’s consumers don’t just want a premium product or service, but they seek an engaging and valuable buying experience. Here are 3 steps that retail marketers, like you, must take to ensure your branding efforts deliver value for both you and customer.
Adherence to brand specific guidelines:Each brand has some set guidelines that express its personality and define how the brand wants to be perceived. Make sure you adhere to all such guidelines and exercise consistency while implementing your branding activities.
Approved and professional vendors: Make sure the vendor who will print the entire branding material is professional, reputable and known for its customized service. Also ensure that there is consistency in the entire branding material which is to be deployed across all regions. For this, you’ll need to ensure that the vendor offers its services nationwide and can meet your brand asset deployment requirements across all retail outlets in the country.
Regular Visibility Audits: POS visibility drives sales. You cannot ignore it and neither can your competition. Visibility audits will help you ensure whether what was designed by the marketing team and what was produced by vendors is actually there on the ground or not.
Through POP visibility audits on regular basis, retail marketers can ensure that customers have a fantastic buying experience which they will remember and would happily like to share with others.
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