Selling products/services via the B2B segment is important and it is equally important to build a strong customer base when approximately 85% of the business comes from existing...

Fixture maintenance is an essential aspect of running a successful retail store. Fixtures, such as shelves, racks, and displays, play a vital role in not only attracting and...

In today’s world of technology, everything is getting driven by the use of applications. Even the sales reporting done by brands’ sales executives/in-store promoters is happening...

In the present era, a multi-brand space is a preferred choice for both - the brands and the customers. Brands typically get the advantage of higher footfall than their exclusive...

Over the years POSM deployment activity has changed a lot. An activity that was merely known as a poster deployment activity earlier has completely changed its scope and now...

One of the buzz words in today’s technology world is Artificial Intelligence which enables machines to think and act without any human intervention. One of the most effective way...

Covid-19 pandemics is definitely one of the biggest crises that humanity has faced in decades. It has impacted almost all the human being on the earth, either directly or...

We all are going through a very difficult and unfortunate time due the unprecedented impact of Covid -19. I am sure, the impact it will leave at an overall level will be much more...

In the context of an online only brand, customer experience refers to how a brand manages to engage its customers across the web. Customer experience describes a customer’s ...

Every company has one common thing at its core – people, it’s real assets. These people are the company’s employees, who work in various roles to fulfil its purposes. For a...