Rewards that are given out in Loyalty Programs are the biggest perception drivers for any program. The success of loyalty programs is dependent on the choice of the rewards more...

The Indian retail market is predominantly unorganized as organized retail just accounts for close to 10% of country’s annual retail business. All the major industries like FMCG,...

One of the most important aspect of field team operations is Beat Planning, sometimes referred as PJP (Permanent Journey Plan) also. Be it for your sales executives or...

Real estate is a high consideration purchase – both in terms of value and time invested by customers. For such industries, customer experience is of integral importance which...

Qualitative research delves into consumer’s opinions, beliefs, attitudes, perceptions & experiences on a given subject of interest. A lot of times researchers find themselves in a...

In today’s competitive business environment organizations are striving to increase their revenues with reduced Cost of Sales. Cost of Sales can be impacted by various parameters –...

Broadly there are two different kinds of Trade Loyalty Programs in terms of processes. One kind is where the transaction data is tracked through an ERP system or equivalent. In...

If you are contemplating buying an SFA solution to automate your sales operations, sooner or later you’ll face the dilemma of ‘Whom should I go with?’. With the wave of...

A large proportion of population loves eating out. They love the food and almost visits some restaurant every week. But what if one day you come to know that your favorite...

It is a method for retailers to communicate about the products, schemes, services or any other important information about the brand or store to their prospective consumers who...