One of the most important representation of any brand is the Promoter, who is the last mile face for the brand & can make or break customers for the brand. Therefore, it is...
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One of the most important representation of any brand is the Promoter, who is the last mile face for the brand & can make or break customers for the brand. Therefore, it is...
Before we step ahead on discussion regarding subject mentioned above we first need to understand how to analyze the requirement of change in VM agency to which you are currently...
The biggest complaint I hear from almost all the companies we meet in the course of our business is about the challenge of managing their field sales teams. These teams of TSEs,...
If we focus on the retailing of high involvement goods, interaction with in-store sales staff is arguably the most pivotal element of the shopper journey. It is also important to...
The previous part of this series discussed at length about the linearity of FMCG sales within a month for retail sales management and defined metrics to measure the skew. In this...
Linearity of Sale is a concept denoting the variability of the consumption, and thereby the demand, of any product. The concept is closely related to seasonality of demand....
Evaluating the performance of in-store sales staff is a regular process at most firms. Generally, the objective setting and evaluation is done in such a way that the KPIs and...
If there is any product that didn’t exist couple of decades back but is ubiquitous now, it is the mobile phone. Owing to its high adoption rate, mobile phone industry has seen...
Crompton is one of the leading consumer companies in India with a 90+ years old brand legacy with 12,000 SKUs, INR 47.5 Bn revenue, and 1800+...
Baroda Global Shared Services is a wholly-owned subsidiary of the Bank of Ba...
A Sixty Two years old adhesives giant entered Indian market in late 2018.
In Indian division they had over 150 Employees, 25 product groups and 130 SKU’s. With the rapid pac...
A Leading manufacturer of ropes and nets that has been there in the market since 1992 and serving various sectors like Marine and Shipping; Fishing and Aquaculture; Agriculture ...
A baby product manufacturing company established in year 1982 with over 150 employees was looking for a new SFA vendor as their basic needs were not getting fulfilled by the exi...
According to the Research and Markets – “The India Snack Market will be more than INR 1B by end of 2024”.
The emerging health trend and changing taste of the millennial's is ...
A global medical product and technology company with presence in over 100 countries throughout the world and leading market positions in wound therapeutics, ostomy care, contine...
The Brand is a global brand in the IT & Computer peripheral industry. The brand is globally recognized across its Industry leading products in cameras & printers besides...
Ambuja Cements Limited is an Indian major cement producing company. With a market capitalization of more than INR 28,000 crores this makes them one of India’s leading cement pro...
Airtel Payments Bank Limited (APBL) is a household name in today’s Digital revolution. Airtel Payments Bank has a strategic advantage over other UPI payment gateways as it offer...
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