Objective
Being a quality focused brand, client wanted to partner with an expert who could not only hire the people for them in retail and take care of pay-rolling, but also manage them end-to-end, taking responsibility...
Objective
Client was approached by one of the major non-alcoholic soft drinks company to take over one of their franchised bottling plant. Hence, the client wanted us to conduct a market feasibility study to understand...
Objective
The client wanted to measure visibility of its gift cards across specific retail stores. To achieve this Channelplay conducted mystery shopping at the stores and evaluated brand visibility through various...
Objective
The client, a leading consumer electronics brand, had the following requirements:
Objective:
Being a market leader in one of the fastest growing categories, our client was continuously extending its retail footprint and wanted to ensure that their distribution network supported the growing business...
Objective:
Exclusive brand stores were critical for the client both in terms of sales and branding. Maintenance of these outlets as per corporate guidelines was important to keep up the shopper experience resulting in...
Objective
The client, a leading software and consumer electronics brand, had the following requirements:
Objective
To capitalize on the consumer spending spree during the festive period, client wanted to run a lucky draw based consumer campaign which was to be supported by ATL and BTL activities. For doing so it approached...
Objective
The client has a B2B online marketplace where retailers in electronics category can purchase the products at wholesale rates rather than buying from local distributors at higher price. Client wanted...
Objective:
Having a consistent and exciting store design can improve shopper experience, add to brand health, and in some cases even become a hard to copy differentiator. Our client sensed the importance of evoking...
Selling products/services via the B2B segment is important and it is equally important to build a strong customer base when approximately 85% of the business...
Fixture maintenance is an essential aspect of running a successful retail store. Fixtures, such as shelves, racks, and displays, play a vital role in not only attracting ...
In today’s world of technology, everything is getting driven by the use of applications. Even the sales reporting done by brands’ sales executives/in-store promoters is happening at the click of a button through an in-hous...
In the present era, a multi-brand space is a preferred choice for both - the brands and the customers. Brands typically get the advantage of higher footfall than their exclusive stores, and ...
Over the years POSM deployment activity has changed a lot. An activity that was merely known as a poster deployment activity earlier has completely changed its scope and now helping brands with the execution of supplement ...
One of the buzz words in today’s technology world is Artificial Intelligence which enables machines to think and act without any human intervention. One of the most effective way of achieving this is through Machine Le...
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