Case Studies

Aditya Sharma


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Franchise Audit For A Global IT Player

Objective:

Our client wanted its exclusive stores across the country to imbibe a consistent brand image in every aspect of their operations including store look & feel, branding of assets and service personnel behavior....

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Sales Management For A FMCG Major

Objective

The product in focus is a nutritional supplement to provide pregnant and lactating mothers the best in class nutrition for their health. The client wanted to partner with a company which could pitch the...

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Technician Incentive Program For An Air Conditioner Brand

Client deals with direct technicians who recommend and generate orders for industrial air conditioners. Providing them a transparent incentive program through business linked rewards was the goal. The entire...

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Channel Sales Management For A Smartphone Brand

Objective

Client is one of the largest manufacturer of smartphones and was looking for a sales management partner having the following capabilities:

  • Pan India operations capability
  • Robust technology platform for...
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1Channel for Secondary Sales Management for Panasonic

Objective

The client, a leading consumer electronics brand, had the following requirements:

  • To capture attendance of all employees in distribution chain every day and use the data for pay-rolling
  • To capture stock...
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Voice Of Sellers For A Major Online Marketplace

Objective

Our client wanted feedback from its sellers on key business matrices including business processes, payment terms, ease of communication, rate of recommendation and much more. The key matrices were decided in...

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Mystery Shopping For An Apparel Brand

Objective:

The main challenge for client was to maintain high level of service quality across all its retail outlets in the country. They wanted to ensure complete uniformity in terms of products, hygiene and service in...

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Field Force Automation for Orient Electricals

Objective                                                                                   

The client, a leading electrical equipment brand, had the following requirements:

  • Digitization and monitoring of end-to-end operations of its field salesmen right from daily attendance to stock taking and...
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Trade Research For A Liquor Major

Objective

Client is a major IMFL (Indian Made Foreign Liquor) producer in the country and manufactures the entire range of alcoholic beverages i.e. whisky, rum, gin and vodka. They wanted to conduct a trade research to...

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Mystery Shopping For A Petrochemical Brand

Objective:

The client wanted to critically evaluate its outlets, staff and processes in order to identify areas of improvement. Channelplay carried out mystery shopping and assessed all outlets on the prescribed...

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