Objective
The client, a leading player in the telecom sector, wanted to standardize and monitor its visual merchandising operations in the retail outlets selling its recharge cards and coupons. The requirement was to...
Objective:
The client wanted to ascertain how the Market Operating Price (MOP) varied across its retail network vis-à-vis competition, as price violation could adversely impact customer’s trust factor. To understand the...
Objective
The client, an e-commerce giant, partnered with Channelplay to identify and train freelancers across the country so that they could provide support to sellers for registering on client’s e-commerce platform....
Objective
Client had come up with the concept of gift cards for digital entertainment and wanted a partner who could quickly tie-up with key retail chains and train their promoters and cahiers on the selling process and...
Objective
The key objectives of the project were as follows:
Objective
The objective of the program was to drive ‘best-in-class’ execution across 5000 retail stores through a competent field force comprising of Area Managers, Sales Representatives, Trainers (Master and Field),...
This program's primary objective was to build superior relationship between the client and product influencers. In a heavily disaggregated and cluttered market, the brand wanted to gain additional mind share and...
Objective:
Distributors form a key link in the supply chain network and play a pivotal role in getting the products on the shelves of retailers. Therefore it is essential that they should be satisfied with the policies...
Objective
The client, a leading footwear manufacturer, approached Channelplay for carrying out PoSM design and production as per brand guidelines while ensuring cost effectiveness at the same time. The requirement...
Objective:
The client wanted to evaluate the overall dining experience and operational efficiencies at its restaurants in order to identify gaps with respect to consumer experience. Channelplay carried out mystery...
Selling products/services via the B2B segment is important and it is equally important to build a strong customer base when approximately 85% of the business...
Fixture maintenance is an essential aspect of running a successful retail store. Fixtures, such as shelves, racks, and displays, play a vital role in not only attracting ...
In today’s world of technology, everything is getting driven by the use of applications. Even the sales reporting done by brands’ sales executives/in-store promoters is happening at the click of a button through an in-hous...
In the present era, a multi-brand space is a preferred choice for both - the brands and the customers. Brands typically get the advantage of higher footfall than their exclusive stores, and ...
Over the years POSM deployment activity has changed a lot. An activity that was merely known as a poster deployment activity earlier has completely changed its scope and now helping brands with the execution of supplement ...
One of the buzz words in today’s technology world is Artificial Intelligence which enables machines to think and act without any human intervention. One of the most effective way of achieving this is through Machine Le...