Case Studies

Aditya Sharma


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1Channel for Visual Merchandising Management for Idea Mobiles

Objective                                                                                   

The client, a leading player in the telecom sector, wanted to standardize and monitor its visual merchandising operations in the retail outlets selling its recharge cards and coupons. The requirement was to...

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Price Check Audit For A Sanitaryware Brand

Objective:

The client wanted to ascertain how the Market Operating Price (MOP) varied across its retail network vis-à-vis competition, as price violation could adversely impact customer’s trust factor. To understand the...

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E-commerce Support Specialist Training Program

Objective

The client, an e-commerce giant, partnered with Channelplay to identify and train freelancers across the country so that they could provide support to sellers for registering on client’s e-commerce platform....

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In-Store Training

Objective

Client had come up with the concept of gift cards for digital entertainment and wanted a partner who could quickly tie-up with key retail chains and train their promoters and cahiers on the selling process and...

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Visual Merchandising For A Consumer Electronics Giant

Objective

The key objectives of the project were as follows:

  • Sourcing of visual merchandisers along with their training
  • PJP based PoSM deployment adhering to brand guidelines
  • PoSM logistics management
  • Auditing the...
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Sales Force Outsourcing For A Software Major

Objective

The objective of the program was to drive ‘best-in-class’ execution across 5000 retail stores through a competent field force comprising of Area Managers, Sales Representatives, Trainers (Master and Field),...

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Contractor Loyalty Program For A Steel Manufacturer

This program's primary objective was to build superior relationship between the client and product influencers. In a heavily disaggregated and cluttered market, the brand wanted to gain additional mind share and...

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Trade Satisfaction Survey For A Leading FMCG Company

Objective:

Distributors form a key link in the supply chain network and play a pivotal role in getting the products on the shelves of retailers. Therefore it is essential that they should be satisfied with the policies...

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PoSM Design & Production For A Footwear Brand

Objective

The client, a leading footwear manufacturer, approached Channelplay for carrying out PoSM design and production as per brand guidelines while ensuring cost effectiveness at the same time. The requirement...

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Mystery Shopping For A Food Chain

Objective:

The client wanted to evaluate the overall dining experience and operational efficiencies at its restaurants in order to identify gaps with respect to consumer experience. Channelplay carried out mystery...

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