Case Studies

Aditya Sharma


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Seller Acquisition For A Hyperlocal Marketplace

Objective

The client had launched a hyperlocal marketplace accessible through a mobile app, where customers could get best deals in their locality in various categories including eateries, salons, spa, apparel, footwear...

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Online Training Modules For A Fire Safety Brand

Objective

The client used to run a lengthy classroom training program for the induction of new employees which was taxing not only for the participants but also for the trainers. It also involved high costs and due to...

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Seller Acquisition For An E-Commerce Major

Objective

Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-commerce portal...

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Visual Merchandising For A Footwear Brand

Objective

The key objectives of the project were as follows:

  • Production of PoSM as per provided guidelines
  • Sourcing of visual merchandisers along with their training
  • PJP based PoSM deployment adhering to brand...
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Seller Acquisition and Account Management

Objective

The client owns an e-commerce site that aggregates products across various categories, compares prices and helps users in making the right purchase. Client wanted Channelplay to identify vendors in the target...

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Retail Promoters For A Mobile Brand

Objective:

Earlier Channelplay was one of the four organizations taking care of the company’s sales force and retail marketing in India. As a testimonial to our excellence in managing retail sales operations, we were...

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Salesmen Incentive Program For An Apparel Brand

Client had tied up with a leading saree brand to launch a new fabric for sarees. To drive the recognition of the fabric along with the sales, it was important to incentivize the salesmen who play a pivotal role in the...

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Retailer Insights About An Entertainment Content Package

Objective

In order to evolve its product line, the client wanted to test the concept of side-loading, which refers to loading of apps, audio, video, pictures, games & software updates by mobile retailers on request of...

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Mystery Audit For A Healthcare Brand

Objective

The client wanted to evaluate the overall quality of healthcare services provided at its hospitals. To address this, Channelplay carried out mystery shopping and assessed all hospitals on key service...

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Capability Building Program For In-Store Promoters

Objective

The client had more than 50 people deployed at their various stores who were responsible for delivering a delightful customer experience. They were to interact with the customer who walked into the store with...

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