Objective
The key objectives of the project were as follows:
Objective:
Our client wanted to increase the number of handlers for a set of product categories across Tier I, Tier II and Tier III cities. For channel expansion the challenge was to have ‘ready-to-deploy...
Objective
The client wanted to strengthen the relationship with its channel partners, in the mobile phone distribution network, by creating an emotional connect with them. At the same time there was the need to reward...
Objective
The client wanted to benchmark following parameters against its competition:
Objective
In the diverse and dis-aggregated retail landscape of India, handling channel conflict is a huge challenge for any large scale player. Channel conflict results in dissonance among trade and consumers and...
Objective
The client had 150+ field sales executives who were primarily trained face to face for any new product launch. This method of communicating new product information to the field team was at times ineffective...
Objective
The key objectives of the project were as follows:
Objective:
In order to live up to its brand reputation, our client wanted to set benchmarks in retail sales management by deploying best practices for every aspect of product sales. That’s when they partnered with...
Objective
Operating in a turbulent and highly competitive Indian Smartphone market, client wanted to fully utilize the festive season to maximize trade support for an accelerated growth. For this the client approached...
Objective:
The client, a major distribution and supply chain player, came to us with a business problem of declining revenues from its top revenue contributing clients. They wanted to conduct a study to assess the...
Selling products/services via the B2B segment is important and it is equally important to build a strong customer base when approximately 85% of the business...
Fixture maintenance is an essential aspect of running a successful retail store. Fixtures, such as shelves, racks, and displays, play a vital role in not only attracting ...
In today’s world of technology, everything is getting driven by the use of applications. Even the sales reporting done by brands’ sales executives/in-store promoters is happening at the click of a button through an in-hous...
In the present era, a multi-brand space is a preferred choice for both - the brands and the customers. Brands typically get the advantage of higher footfall than their exclusive stores, and ...
Over the years POSM deployment activity has changed a lot. An activity that was merely known as a poster deployment activity earlier has completely changed its scope and now helping brands with the execution of supplement ...
One of the buzz words in today’s technology world is Artificial Intelligence which enables machines to think and act without any human intervention. One of the most effective way of achieving this is through Machine Le...
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