Objective
The key objectives of the project were as follows:
- Conducting in-store fixture maintenance at designated outlets
- Manpower hiring and management for overall project
- Reporting as per prescribed format
Approach
Major activities in project execution were as follows:
- Project framework and process flow designing
- Identification of vendors across geography
- Creation of effective permanent journey plan for field teams
- Authenticating deployment of material
- Tracking material wise and geography wise consumption trend
- Collecting appropriate proof of execution from ground
- Periodic audit of deployed elements
Outcome
The project was successfully executed and key highlights were as follows:
- Increased fixture life at retail outlets due to proactive issue resolution
- Improved brand image and enhanced customer experience at outlets
- Increased partner interest in brand and established competitive edge
- Positively impacted sales across outlets
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