In Shop Branding for Tally

Tally has software distribution partners across India. They wanted to create awareness about there GST ready campaign & decided to change the in shop branding across geo network.

Methodology:

Measurement of all partner outlets across India basis requisition from Tally.
Sharing recce report with client for artworks adaptation
Outlet mapping and PJP based hard branding
Daily Installation plan to client basis which client aligns the partners for installation
Daily installation reporting with work execution photographs
Installation using sunboard with vinyl print, Iron Flex boards & one way visions print

Program Highlights:

Adhering timelines for campaign coverage
Ensuring same quality of branding across India
Managing multiple vendors on one hand & being SPoC for client on other

Program Outcome:

350 partner outlets covered within 15 days
49000 Sqft of branding done in partner outlets
40+ towns covered in 15 days

Topics: Visual Merchandising & Signage

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