Objective
The key objectives of the project were as follows:
- Sourcing of visual merchandisers along with their training and pay-rolling
- PJP based PoSM deployment adhering to brand guidelines
- In-store fixture maintenance and replenishment of the PoSM
- Warehouse and logistics management
- Auditing the brand visibility in retail outlets
- IT system development for automatized reporting, project management & communication
Approach
Major activities in project execution involved:
- Transitioning, training and on-boarding of 300+ visual merchandisers in 15 calendar days without hampering the current operations
- Ensuring availability of visual merchandisers across 700+ cities in north and east India to manage 300+ types of PoSM material in 10000+ outlets
- Deployment of technology platforms for PJP planning, PoSM deployment, PoSM optimization, logistics and warehousing
- Hiring warehouses in north & east India with fully functioning resources
- Managing end to end accountability for different PoSM deployments in north and east India
Outcome
The project was successfully executed and key highlights were as follows:
- Best in class deployment of consumer electronics PoSM in retail outlets
- Overall audit score of 95% in brand display audit
- Increased outlet coverage productivity from 7 to 12 in a year
- Effective supply chain management of PoSM across geography
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