The key objectives of this project was to deploy the PoSM material of new products to different locations across India in retail markets along with the retailers/customer awareness about the new category.
Methodology:
- Outlet enrolment and mapping with online tracking system for visual merchandising
- Sourcing of the team across different geographies in India
- Training of the field team on new product launch, online reporting & data capturing
- PJP designing and target assigning to the filed team
- Supply chain management of the PoSM to VM hubs & further to retail locations
- Coordination of the entire activity between retailers, distributors and visual merchandisers.
- PoSM deployment by field executives along with reporting & Geo tagging
- Reporting & validation
Outcome:
- Deployment of PoSM across all predetermined outlets
- Precise coordinates of all outlets
- Increased product awareness to the retailers/distributors/customers
- Increased brand visibility & product sale.
- 100% involvement by all retailers leads to healthy partner contribution
We help brands in PoSM deployment for their new product launches, sales schemes & generic campaigns. To know more please connect us through our contact us page.
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