Objective
The key objectives of the project were as follows:
- Sourcing of visual merchandisers along with their training
- PJP based PoSM deployment adhering to brand guidelines
- Warehouse and logistics management
- Auditing the brand visibility in retail outlets
- IT system development for automatized reporting, project management & communication
Approach
Major activities in project execution were as follows:
- Hiring, training and on-boarding of visual merchandisers
- PJP planning at remote and upcountry areas
- Material pickup from warehouses and distributor points
- Deployment of 1Channel, our in-house field force automation platform, for PJP planning, PoSM deployment, PoSM optimization, PoSM allocation and outlet enrolment with fully functioning resources
- Managing end to end accountability for the different PoSM deployments in markets across India
Outcome
The project was successfully executed and key highlights were as follows:
- Best in class deployment of PoSM in retail outlets
- Improvement in brand display audit scores
- Effective supply chain management of PoSM across geography
- Increased partner interest levels
- Improved consumer awareness about product line
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