POP Display Campaign for Grohe

Objective:

The key objectives of this project was to deploy the PoSM material of new product category to different locations across India in retail markets along with the customer awareness about the new category.

Methodology:

Outlet enrolment for visual merchandising
Sourcing of the team across different geographies in India
Training of the field team on online reporting & data capturing
PJP designing of the filed team
Supply chain management of the PoSM to hubs & further to retail locations
PoSM deployment by field executives along with reporting & Geo tagging
Reporting & validation

Outcome:

Deployment of PoSM across all predetermined outlets
Precise coordinates of all outlets
Increased customer awareness
100% involvement by all retailers leads to healthy partner contribution

We help brands in PoSM deployment for their new product launches, sales schemes & generic campaigns. To know more please connect us through our contact us page.

Topics: Visual Merchandising & Signage

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