Channelplay Limited manages ISB, GSB & product planogram execution for Timex retail outlet which comes with a necessity of VM deployment as well. Channelplay executes VM for Timex with a objective of ensuring C Clips availability across all retail outlets along with PoSM execution with a specified frequency of visit. This helps in timely replenishment & deployment of PoSMs at the time of new product launch & generic PoSM deployment.
Approach:
Channelplay manages VM projects with customised methodologies basis project's requirement. We provide dedicated & campaign based support to clients according to their needs. Below mentioned approach has been followed for the Timex VM project:
- Hiring & Training of VMs across 12 locations in India
- Arrangement of stock points at all locations & ensuring PoSM & C Clips availability at all times
- Designing the PJP of team with agreed frequency between Channelplay & Timex.
- Ensuring online reporting on daily basis post outlet visits by VMs
- Ensuring stock availability by tracking stock positions at all locations to ensure continuos deployment of PoSM
Outcome:
- Periodic coverage of outlets ensuring strengthening of relations between Timex & retail market
- Competition tracking helps in keeping management up to date with latest trends & fashion in visibility area of multi brand outlets
- On time PoSM deployment adherence & On time product planogram adherence.
Channelplay expertise in product/visual planogram & PoSM deployment execution across different geographies in India. Visit our "contact us" page to know more.
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